The Pink Princess
Saturday, 17. October 2009
A popular new trend has began to appear in the world of high fashion and home decorating: the use of the colour pink. What began as a fashion statement has become a personal obsession, as pink lovers discover new ways to use pink in every aspect of their daily lives. The history of pink provides interesting insight into the rising popularity of the colour pink.
The History of Pink – Pink has been used as a colour in fashion and make-up for centuries. However, it was only after the second World War that pink became associated with femininity. Before World War II, baby boys were often dressed in pink, as red was viewed as a masculine colour, and pink was just a “watered down” red. (By contrast, baby girls were typically dressed in blue.) However, after World War II, pink began to be associated with traditional womanhood.
As women began to return from the wartime factories into the home in the 1950s, there was a rise in consumer goods, which prompted women to purchase more pink products. (Pink represented the blush of health and vitality, and was particularly popular as a make-up color.) Audrey Hepburn, the great icon of 1950s femininity, appeared in the film “Funny Face” in 1957, which included the song “Think Pink.” The pink-clad Barbie doll was also introduced in the 1950s, further linking the color pink to girlishness. In the 1960s, pink became the color of anti-masculinity in film “The Pink Panther”. In the 1980s, songs like “Pink Cadillac” and “Pretty in Pink” played with the idea of pink femininity, and in 2000, the singer Pink emerged on the scene with a shock of hot pink hair.
What Started the Current Pink Obsession? – The real cause of the current pink obsession may be the 2001 film “Legally Blond.” In the film, Reese Witherspoon stars as Elle Woods, a law student with a pink-clad Chihuahua who manages to overcome the sexism of her cruel boyfriend and the legal system by pluckiness and a love of the colour pink. The film, which depicts how a woman can simultaneously be intelligent and sexy, was so popular that it was even turned into a Broadway musical. The popularity of pink climbed as women began to embrace the colour as the perfect symbol of modern femininity.
Pink in the Home – Those in search of a rosier world can now find a wide range of ways to decorate their homes in fashionable pink things. Pink can be the dominant colour scheme for a room, or it can be used as an accent colour to bring a little fun to the everyday. In the bedroom, pink blankets and sheets create a cosy haven, with pink fuzzy slippers waiting at the foot of the bed. In the bathroom, pink toothbrushes and shower curtains can create a sense of pampering, and pink clocks and rugs create elegant touches for the living room as well. Pink has even invaded the kitchen. Now pink kitchen accessories are available, from pink kettles and toasters to a pink microwave oven!
Pink on the Road – Pink lovers are starting to bring their passion to their travels as well. Pink car accessories are now available, ranging from car mats to key chains. A pink steering wheel cover allows drivers to make a statement. Travellers by rail or air also have a chance to accessorize: elegant pink luggage is easy to pick out from at the airport carousel.
Pink Princess – A “pink princess” is a woman who has decided to surround herself with a world of pink stuff. She has adopted the colour pink as an identity and as a personal statement. Why would someone do this? It goes back to what pink has come to symbolize: softness, flirtation, and beauty on the one hand, and elegance and high fashion on the other. The budding field of colour psychology suggests the use of pink for soothing, too: there have even been reports of criminals behaving better if their cells were painted pink!
The rise of pink may be driven by these new psychological explanations. Pink lovers are doing more than just choosing a few fashion accessories. They are hoping to “see the world through rose-colored glasses,” to use the power of a positive colour to bring more happiness to their lives.
Ian talks about new automobile trends like pink car mats alternatively known as rose accessoires auto